Guides for independent artists
Music promotion guide for independent artists
Music promotion is getting your release in front of the people who decide what others hear: playlist curators, blog writers, radio presenters, journalists and labels. These guides cover each route, step by step, without promised results or invented numbers.
Quick answer
Music promotion is pitching a release to the curators, blogs, radio presenters, journalists and labels whose audiences fit it, plus building your own audience through content and shows. Good promotion is targeted: the right twenty people beat the wrong two hundred.
Releasing soon? Get started on your promotion.
Because the right people make the difference — VP finds the press, radio, playlist and creator contacts who cover your sound.
Guides
Join Virtual Publicist
Your music deserves the right people. Get started.
Get started because every week without a pitch is a week your release goes unheard. VP finds who covers your sound and helps you write to them.
Find who to pitch
Questions
What is music promotion?
Music promotion is pitching a release to the curators, blogs, radio presenters, journalists and labels whose audiences fit it, plus building your own audience through content and shows. Good promotion is targeted: the right twenty people beat the wrong two hundred.
Where should independent artists start with music promotion?
Plan the release six to eight weeks out, pitch Spotify editorial through Spotify for Artists at least seven days before release, then pitch matched blogs, independent curators and radio one to three weeks before release.