About Virtual Publicist
The music industry is built on people.Virtual Publicist helps you find the right ones.
Connect your music. VP understands your sound, goals and market, then finds the media, radio, playlists, creators, labels and industry people worth approaching — and remembers what happens next.
What is Virtual Publicist?
Virtual Publicist is a music-industry discovery and outreach platform for independent artists. It analyzes an artist’s music, genres, location and goals to recommend relevant journalists, radio professionals, playlists, creators, labels and other industry contacts, then helps the artist manage outreach and relationships from one place.
Great music still gets ignored when it reaches the wrong people.
Who should I contact?
Thousands of possible people. Very little context.
Is this person actually relevant?
An email address doesn't answer that.
What happened last time?
Most artists start from zero again every release.
Virtual Publicist was built to remove that guesswork.
What is Virtual Publicist?
Your music in.The right people out.
Step 1
Your artist
Step 2
VP understands
Step 3
VP recommends
Step 4
You act
Discover
★ TOP MATCH
David Ireland
Publisher, Magnetic Magazine · Denver
Why VP recommended him: Magnetic Magazine covers electronic releases in the same lane as yours, and Denver is an active market for your sound.
Reach Out
“Hi David — Magnetic covered two tech house releases from Denver labels last month. My new single sits in the same lane, out 14 March.”
Relationships
- Pitched · single premiereReplied
- Follow-up scheduledIn 4 days
- Last release outcomeCovered
A contact list gives you names.VP gives you a reason.
Traditional contact list
David Ireland
Music journalist
email@email.com
No context. No relevance. No record of what happened the last time someone wrote to her.
Virtual Publicist
★ Strong fit for your releaseDavid Ireland
Publisher, Magnetic Magazine · Denver, Colorado
Covers
Why VP recommended him
Magnetic Magazine covers electronic releases similar to yours, and Denver is one of your strongest markets.
Why we built it
Artists shouldn’t need an industry Rolodex to have a real shot.
Most independent artists do not fail because nobody wants their music. They fail because they don’t know which journalist covers it, which station might play it, which curator is relevant, which person to approach, or what to say when they finally find them.
Traditional publicity solves this with relationships and experience — but typically at thousands of dollars per campaign.
We built Virtual Publicist to turn that knowledge into software.
“The goal isn’t to help artists send more messages. It’s to help them send better ones to better people.”
The network
One artist. Thousands of possible paths.
VP helps decide which ones matter now — based on your sound, your market, your release and what has already happened.
Hover a category to see what VP looks at.
From discovery to relationship.
Discover
Find people that actually fit.
Collection artwork and industry people Virtual Publicist matches to an independent artist.
Reach Out
Write and send with context.
Journalists, curators and radio contacts an artist can write to with context.
Relationships
Remember who responded and what happened.
Industry contacts an artist keeps a relationship history with.01
Know where the information came from.
Every public record should show when it was checked and what can actually be substantiated.
02
If we can’t explain the match, we shouldn’t show it.
Every recommendation should have a reason.
03
Missing information stays missing.
We would rather say unknown than invent something to make a profile look complete.
04
Your relationships belong to you.
Your pitches, drafts, replies, history and private intelligence remain inside your workspace.
Anatomy
Built on real industry structure.
Built for credible outreach.
No guaranteed coverage
Nobody can honestly guarantee editorial decisions.
No blind email blasting
Reach is targeted around relevance.
No public private-contact dump
Professional contact routes stay gated.
No invented intelligence
If we cannot support a claim, we do not show it.
For industry professionals
Are you listed on Virtual Publicist?Control how you appear.
Industry professionals can claim their profile, update professional information, tell artists what they cover and how they prefer to be approached, or request corrections and removal.
Questions people ask
What is Virtual Publicist?
Virtual Publicist is a music-industry discovery and outreach platform for independent artists. It analyzes an artist's music, genres, location and goals to recommend relevant journalists, radio professionals, playlists, creators, labels and other industry contacts, then helps the artist manage outreach and relationships from one place.
How does Virtual Publicist work?
You connect a Spotify, SoundCloud or YouTube link. VP reads your sound, genres, market and goals, then ranks the people, Collections and open opportunities that fit. Each recommendation carries a written reason, and every pitch, reply and follow-up is kept in your workspace.
Who is Virtual Publicist for?
Independent artists and the small teams around them — managers, self-releasing labels and DIY campaigns — who need to know who to approach and what to say without hiring a full publicity campaign.
How is Virtual Publicist different from a media database?
The main difference between Virtual Publicist and a media database is judgement and memory. A database gives you rows of names and email addresses. VP decides which of those people are relevant to your specific release, explains why, and keeps a record of what happened after you reached out.
Does Virtual Publicist guarantee press coverage?
No. Editorial, radio and playlist decisions belong to the people making them. VP improves who you approach and the context you approach them with; it does not promise placements.
Can journalists and music professionals claim their profiles?
Yes. Industry professionals can claim their profile to update their role and coverage, state how they prefer to be approached, or request a correction or removal.
Ready to see your own matches? Analyze My Artist
Your music already has somewhere to go.Find out where.
Free to try. No account required to see your first matches.