James Alvich
Co-Founder / President·MAS Music and Strategy
New York, NY, United States, North America
- Accepts pitches
Covers: Independent Shop · Music Supervision · Original MusicRecently activeReviewed Sep 2026
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Why it matters
Why reach out to James?
James Alvich works as a co-founder / president at MAS Music and Strategy and is publicly associated with independent shop, music supervision and original music, working into New York, Ny. Artists and publicists reach out when a release genuinely lands in that lane.
Market
New York, Ny · United States
Pitching
Accepts pitches
Playbook
How to approach James
- Lead with
- The release story and why it fits MAS Music and Strategy.
- Keep it
- Short. Put the hook in the first two lines.
- Send
- A music link with short, relevant context.
- Avoid
- Generic introductions and oversized attachments.
Guidance reviewed at publication level; person-specific preferences are added as they are verified.
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What does James Alvich cover?
Coverage
- Independent Shop
- Music Supervision
- Original Music
- Brand Ads
Market
- New York, Ny
- United States
- North America
Signals
- Accepts pitches
- Professional contact available
- Recently active
Discovery
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Contact
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About
Who is James Alvich?
James Alvich is a New York, NY-based co-founder / president associated with MAS Music and Strategy. Their published work centres on Independent Shop, Music Supervision and Original Music. The audience sits primarily in New York, Ny and United States. Co-Founder / President · MAS Music and Strategy. James Alvich works as a co-founder / president with MAS Music and Strategy, based in New York, NY. NYC co-founder/president of independent shop MAS, which supervises and composes for brands including a Lay's Super Bowl spot (Keane's Somewhere Only We Know) and has been a custom sound partner for TikTok. The topics that recur across their output are Independent Shop, Music Supervision, Original Music, Brand Ads and Super Bowl, which is what makes them relevant to artists working in those areas. Reach concentrates on New York, Ny, United States and North America, which matters when timing a release or a tour announcement. Role: Co-Founder / President. Works at: MAS Music and Strategy. Based in: New York, NY, United States, North America. Campaign types: Sync, Brand Partnership. Lead with the story, not a generic introduction.Keep the email short and say in the first two lines why the subject fits James's coverage and the New York, Ny market. Attach nothing on the first email — link the music and one page of context. Everything on this page comes from public professional sources and is re-checked when the record changes; no private details are published.
- Role
- Co-Founder / President
- Works at
- MAS Music and Strategy
- Based in
- New York, NY, United States, North America
- Campaign types
- Sync, Brand Partnership
- Territories
- United States, North America
Questions
About James Alvich
James Alvich works as co-founder / president and covers Independent Shop, Music Supervision, Original Music and Brand Ads. Pitches that sit clearly inside that coverage are the ones worth sending.
James Alvich is based in New York, NY, United States, North America. Location matters for timing, local angles and which releases are realistically relevant.
A professional contact route for James is stored in Virtual Publicist and available to members. Contact details are never published openly on this page.
Lead with the story, not a generic introduction.Keep the email short and say in the first two lines why the subject fits James's coverage and the New York, Ny market. Attach nothing on the first email — link the music and one page of context.
Virtual Publicist lists 12 profiles with overlapping coverage, location or outlet type. See the similar profiles section on this page.
Profile information
Publicly sourced · AI enriched · Manually reviewed · Reviewed September 2026
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