Virtual Publicist
LOGIN

James Alvich

Founding Partner / President·MAS Music and Strategy

New York, NY, United States, North America

  • Accepts pitches

Covers: Sonic Branding · Ad Music House · Brand AudioRecently activeReviewed Sep 2026

Analyze My Artist
James Alvich, New York, NY-based founding partner / president associated with MAS Music and Strategy

Fit check

See if James fits your music

Connect your artist profile to understand genre, market, format and pitching relevance.

Analyze My Artist

Already have an account? Sign in

Why it matters

Why reach out to James?

James Alvich works as a founding partner / president at MAS Music and Strategy and is publicly associated with sonic branding, ad music house and brand audio, working into New York, Ny. Artists and publicists reach out when a release genuinely lands in that lane.

Market

New York, Ny · United States

Pitching

Accepts pitches

Playbook

How to approach James

Lead with
The release story and why it fits MAS Music and Strategy.
Keep it
Short. Put the hook in the first two lines.
Send
A music link with short, relevant context.
Avoid
Generic introductions and oversized attachments.

Guidance reviewed at publication level; person-specific preferences are added as they are verified.

Want VP to write the actual pitch?

Analyze My Artist

Coverage

What does James Alvich cover?

Coverage

  • Sonic Branding
  • Ad Music House
  • Brand Audio
  • Tiktok

Market

  • New York, Ny
  • United States
  • North America

Signals

  • Accepts pitches
  • Professional contact available
  • Recently active

Discovery

People similar to James Alvich

See all similar people →

Contact

Reach James through Virtual Publicist

Analyze your fit first, then send a pitch with the context James actually cares about.

Analyze My Artist

Free artist analysis included.

About

Who is James Alvich?

James Alvich is a New York, NY-based founding partner / president associated with MAS Music and Strategy. Their published work centres on Sonic Branding, Ad Music House and Brand Audio. The audience sits primarily in New York, Ny and United States. Founding Partner / President · MAS Music and Strategy. James Alvich works as a founding partner / president with MAS Music and Strategy, based in New York, NY. Co-founder and president of NYC music-strategy house MAS. Official case studies include TikTok Custom Sound Partner, Instagram x Natania Confidence, Bose NFL FanTracks for Super Bowl 50, Bacardi Loud & Untameable, Kate Spade x Vivian Girls, Nikon x Counting Crows and CB2 After Hours with Mark Ronson. The topics that recur across their output are Sonic Branding, Ad Music House, Brand Audio, Tiktok and Bose Ads, which is what makes them relevant to artists working in those areas. Reach concentrates on New York, Ny, United States and North America, which matters when timing a release or a tour announcement. Role: Founding Partner / President. Works at: MAS Music and Strategy. Based in: New York, NY, United States, North America. Campaign types: Sync, Brand Partnership. Lead with the story, not a generic introduction.Keep the email short and say in the first two lines why the subject fits James's coverage and the New York, Ny market. Attach nothing on the first email — link the music and one page of context. Everything on this page comes from public professional sources and is re-checked when the record changes; no private details are published.

Role
Founding Partner / President
Works at
MAS Music and Strategy
Based in
New York, NY, United States, North America
Campaign types
Sync, Brand Partnership
Territories
United States, North America

Questions

About James Alvich

James Alvich works as founding partner / president and covers Sonic Branding, Ad Music House, Brand Audio and Tiktok. Pitches that sit clearly inside that coverage are the ones worth sending.

James Alvich is based in New York, NY, United States, North America. Location matters for timing, local angles and which releases are realistically relevant.

A professional contact route for James is stored in Virtual Publicist and available to members. Contact details are never published openly on this page.

Lead with the story, not a generic introduction.Keep the email short and say in the first two lines why the subject fits James's coverage and the New York, Ny market. Attach nothing on the first email — link the music and one page of context.

Virtual Publicist lists 12 profiles with overlapping coverage, location or outlet type. See the similar profiles section on this page.

Profile information

Publicly sourced · AI enriched · Manually reviewed · Reviewed September 2026

This page is published for people who already know the name, but it is not listed in search yet: it still needs at least two real related entities and no private data in the public projection.

Analyze My Artist