Virtual Publicist

Yazmin Yousuf

Music Journalist and Radio Producer·YES 101

Colombo, Sri Lanka

  • Accepts pitches

Covers: Colombo · Sri Lanka · Yes 101Recently activeReviewed Sep 2026

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Why it matters

Why reach out to Yazmin?

Yazmin Yousuf works as a music journalist and radio producer at YES 101 and is publicly associated with colombo, sri lanka and yes 101, working into Local Artist Showcase. Artists and publicists reach out when a release genuinely lands in that lane.

Formats

Radio Countdown · Radio

Market

Local Artist Showcase · Colombo

Pitching

Accepts pitches

Playbook

How to approach Yazmin

Lead with
The release story and why it fits YES 101.
Keep it
Short. Put the hook in the first two lines.
Send
A music link with short, relevant context.
Avoid
Generic introductions and oversized attachments.

Guidance reviewed at publication level; person-specific preferences are added as they are verified.

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Coverage

What does Yazmin Yousuf cover?

Coverage

  • Colombo
  • Sri Lanka
  • Yes 101
  • Homegrown Music

Market

  • Colombo
  • Sri Lanka
  • Local Artist Showcase

Signals

  • Accepts pitches
  • Professional contact available
  • Recently active

Discovery

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About

Who is Yazmin Yousuf?

Yazmin Yousuf is a Colombo-based music journalist and radio producer associated with YES 101. Their published work centres on Colombo, Sri Lanka and Yes 101. Coverage runs through Radio Countdown and Radio. The audience sits primarily in Local Artist Showcase. Music Journalist and Radio Producer · YES 101. Yazmin Yousuf works as a music journalist and radio producer with YES 101, based in Colombo. Music journalist and radio producer behind YES 101's Home Grown Top 15, Sri Lanka's biggest countdown for homegrown artists, with an open music-submissions inbox The topics that recur across their output are Colombo, Sri Lanka, Yes 101, Homegrown Music and Website, which is what makes them relevant to artists working in those areas. That work appears through Radio Countdown and Radio, so material should be prepared in a form those formats can actually use. Reach concentrates on Local Artist Showcase, which matters when timing a release or a tour announcement. Role: Music Journalist and Radio Producer. Works at: YES 101. Based in: Colombo, Sri Lanka. Campaign types: Radio. Lead with the story, not a generic introduction.Keep the email short and say in the first two lines why the subject fits Yazmin's radio countdown coverage and the Local Artist Showcase market. Attach nothing on the first email — link the music and one page of context. Everything on this page comes from public professional sources and is re-checked when the record changes; no private details are published.

Role
Music Journalist and Radio Producer
Works at
YES 101
Based in
Colombo, Sri Lanka
Campaign types
Radio
Territories
Sri Lanka

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Questions

About Yazmin Yousuf

Yazmin Yousuf works as music journalist and radio producer and covers Colombo, Sri Lanka, Yes 101 and Homegrown Music. Pitches that sit clearly inside that coverage are the ones worth sending.

Yazmin Yousuf is based in Colombo, Sri Lanka. Location matters for timing, local angles and which releases are realistically relevant.

A professional contact route for Yazmin is stored in Virtual Publicist and available to members. Contact details are never published openly on this page.

Lead with the story, not a generic introduction.Keep the email short and say in the first two lines why the subject fits Yazmin's radio countdown coverage and the Local Artist Showcase market. Attach nothing on the first email — link the music and one page of context.

Virtual Publicist lists 12 profiles with overlapping coverage, location or outlet type. See the similar profiles section on this page.

Profile information

Publicly sourced · AI enriched · Manually reviewed · Reviewed September 2026