Virtual Publicist

Yamini Chinnuswamy

Correspondent (Life)·The Straits Times

Singapore, Asia

Covers: Arts · Correspondent · EntertainmentRecently activeReviewed Aug 2026

Yamini Chinnuswamy, Singapore-based correspondent (life) associated with The Straits Times

Why it matters

Why reach out to Yamini?

Yamini Chinnuswamy works as a correspondent (life) at The Straits Times and is publicly associated with arts, correspondent and entertainment, working into Local. Artists and publicists reach out when a release genuinely lands in that lane.

Formats

Newspaper · Press Feature

Market

Local · Local Entertainment Guides

Playbook

How to pitch Yamini

Lead with
The release story and why it fits The Straits Times.
Keep it
Short. Put the hook in the first two lines.
Send
A music link with short, relevant context.
Avoid
Generic introductions and oversized attachments.

Guidance reviewed at publication level; person-specific preferences are added as they are verified.

Want VP to write the actual pitch?

Coverage

What does Yamini Chinnuswamy cover?

Coverage

  • Arts
  • Correspondent
  • Entertainment
  • Furniture & Home Furnishings

Market

  • Singapore
  • Asia
  • Local

Signals

  • Recently active

Discovery

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About

Who is Yamini Chinnuswamy?

Yamini Chinnuswamy is a Singapore-based correspondent (life) associated with The Straits Times. Their published work centres on Arts, Correspondent and Entertainment. Coverage runs through Newspaper and Press Feature. The audience sits primarily in Local and Local Entertainment Guides. Correspondent (Life) · The Straits Times. Yamini Chinnuswamy works as a correspondent (life) with The Straits Times, based in Singapore. Yamini Chinnuswamy is correspondent (life) at The Straits Times, based in Singapore. Review the verified coverage on this page before deciding whether to pitch. The topics that recur across their output are Arts, Correspondent, Entertainment, Furniture & Home Furnishings and Furniture And Home Furnishings, which is what makes them relevant to artists working in those areas. That work appears through Newspaper and Press Feature, so material should be prepared in a form those formats can actually use. Reach concentrates on Local, Local Entertainment Guides and Asia, which matters when timing a release or a tour announcement. Role: Correspondent (Life). Works at: The Straits Times. Based in: Singapore, Asia. Campaign types: Press Feature. Lead with the story, not a generic introduction.Keep the email short and say in the first two lines why the subject fits Yamini's newspaper coverage and the Local market. Attach nothing on the first email — link the music and one page of context. Everything on this page comes from public professional sources and is re-checked when the record changes; no private details are published.

Role
Correspondent (Life)
Works at
The Straits Times
Based in
Singapore, Asia
Campaign types
Press Feature
Territories
Asia, Singapore
Languages
English

Questions

About Yamini Chinnuswamy

Yamini Chinnuswamy works as correspondent (life) and covers Arts, Correspondent, Entertainment and Furniture & Home Furnishings. Pitches that sit clearly inside that coverage are the ones worth sending.

Yamini Chinnuswamy is based in Singapore, Asia. Location matters for timing, local angles and which releases are realistically relevant.

No professional contact route is published for Yamini on this page. Virtual Publicist shows contact options to members when a verified route exists.

Lead with the story, not a generic introduction.Keep the email short and say in the first two lines why the subject fits Yamini's newspaper coverage and the Local market. Attach nothing on the first email — link the music and one page of context.

Virtual Publicist lists 12 profiles with overlapping coverage, location or outlet type. See the similar profiles section on this page.

Profile information

AI enriched · Manually reviewed · Reviewed August 2026