Samar Khouri
Founder & Editor in Chief / Reporter·Forbes Middle East Online
Dubai, United Arab Emirates, Middle East
- K Pop
- Pop
- Accepts pitches
Covers: K Pop · Pop · Beauty IndustryRecently activeReviewed Aug 2026
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Why it matters
Why reach out to Samar?
Samar Khouri works as a founder & editor in chief / reporter at Forbes Middle East Online and is publicly associated with k pop, pop and beauty industry, working into United Arab Emirates. Artists and publicists reach out when a release genuinely lands in that lane.
Best for
K Pop · Pop
Formats
E Commerce/online Shopping · E Commerce Online Shopping · Press Feature
Market
United Arab Emirates · Middle East
Pitching
Accepts pitches
Playbook
How to approach Samar
- Lead with
- The release story and why it fits Forbes Middle East Online.
- Keep it
- Short. Put the hook in the first two lines.
- Send
- A music link with short, relevant context.
- Avoid
- Generic introductions and oversized attachments.
Guidance reviewed at publication level; person-specific preferences are added as they are verified.
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What does Samar Khouri cover?
Genres
- K Pop
- Pop
Coverage
- K Pop
- Pop
- Beauty Industry
- Business Leaders
Market
- Dubai
- United Arab Emirates
- Middle East
Signals
- Accepts pitches
- Professional contact available
- Recently active
Discovery
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Contact
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About
Who is Samar Khouri?
Samar Khouri is a Dubai-based founder & editor in chief / reporter associated with Forbes Middle East Online. Their published work centres on K Pop, Pop and Beauty Industry. Coverage runs through E Commerce/online Shopping and E Commerce Online Shopping. The audience sits primarily in United Arab Emirates and Middle East. Genres in scope include K Pop and Pop. Samar Khouri works as a founder & editor in chief / reporter with Forbes Middle East Online, based in Dubai. Samar Khouri is founder & editor in chief / reporter at Forbes Middle East Online, based in Dubai. Review the verified coverage on this page before deciding whether to pitch. The topics that recur across their output are K Pop, Pop, Beauty Industry, Business Leaders and Celebrities, which is what makes them relevant to artists working in those areas. That work appears through E Commerce/online Shopping, E Commerce Online Shopping and Press Feature, so material should be prepared in a form those formats can actually use. On the music side, Samar is publicly associated with K Pop and Pop. Reach concentrates on United Arab Emirates and Middle East, which matters when timing a release or a tour announcement. Role: Founder & Editor in Chief / Reporter. Works at: Forbes Middle East Online. Based in: Dubai, United Arab Emirates, Middle East. Campaign types: Press Feature. Lead with the story, not a generic introduction.Keep the email short and say in the first two lines why the subject fits Samar's e commerce/online shopping coverage and the United Arab Emirates market. Attach nothing on the first email — link the music and one page of context. Everything on this page comes from public professional sources and is re-checked when the record changes; no private details are published.
- Role
- Founder & Editor in Chief / Reporter
- Works at
- Forbes Middle East Online
- Based in
- Dubai, United Arab Emirates, Middle East
- Campaign types
- Press Feature
- Territories
- United Arab Emirates, Middle East
- Languages
- English
Questions
About Samar Khouri
Samar Khouri works as founder & editor in chief / reporter and covers K Pop, Pop, Beauty Industry and Business Leaders. Pitches that sit clearly inside that coverage are the ones worth sending.
Samar Khouri is based in Dubai, United Arab Emirates, Middle East. Location matters for timing, local angles and which releases are realistically relevant.
A professional contact route for Samar is stored in Virtual Publicist and available to members. Contact details are never published openly on this page.
Lead with the story, not a generic introduction.Keep the email short and say in the first two lines why the subject fits Samar's e commerce/online shopping coverage and the United Arab Emirates market. Attach nothing on the first email — link the music and one page of context.
Virtual Publicist lists 12 profiles with overlapping coverage, location or outlet type. See the similar profiles section on this page.
Profile information
Publicly sourced · AI enriched · Manually reviewed · Reviewed August 2026
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