Virtual Publicist

Samantha Masunaga

Entertainment Business Reporter·Los Angeles Times

Los Angeles, United States, North America

  • Accepts pitches

Covers: Business · Entertainment · Los AngelesRecently activeReviewed Aug 2026

Samantha Masunaga, Los Angeles-based entertainment business reporter associated with Los Angeles Times

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Why it matters

Why reach out to Samantha?

Samantha Masunaga works as an entertainment business reporter at Los Angeles Times and is publicly associated with business, entertainment and los angeles, working into North America. Artists and publicists reach out when a release genuinely lands in that lane.

Formats

Newspaper

Market

North America · Los Angeles

Pitching

Accepts pitches

Playbook

How to approach Samantha

Lead with
The release story and why it fits Los Angeles Times.
Keep it
Short. Put the hook in the first two lines.
Send
A music link with short, relevant context.
Avoid
Generic introductions and oversized attachments.

Guidance reviewed at publication level; person-specific preferences are added as they are verified.

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Coverage

What does Samantha Masunaga cover?

Coverage

  • Business
  • Entertainment
  • Los Angeles
  • Los Angeles Times

Market

  • Los Angeles
  • United States
  • North America

Signals

  • Accepts pitches
  • Professional contact available
  • Recently active

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About

Who is Samantha Masunaga?

Samantha Masunaga is a Los Angeles-based entertainment business reporter associated with Los Angeles Times. Their published work centres on Business, Entertainment and Los Angeles. Coverage runs through Newspaper. The audience sits primarily in North America. Entertainment Business Reporter · Los Angeles Times. Samantha Masunaga works as a entertainment business reporter with Los Angeles Times, based in Los Angeles. Samantha Masunaga is entertainment business reporter at Los Angeles Times, based in Los Angeles. Virtual Publicist does not yet have enough specific music-coverage evidence to place this profile in a genre or opportunity Collection. The topics that recur across their output are Business, Entertainment, Los Angeles, Los Angeles Times and United States, which is what makes them relevant to artists working in those areas. That work appears through Newspaper, so material should be prepared in a form those formats can actually use. Reach concentrates on North America, which matters when timing a release or a tour announcement. Role: Entertainment Business Reporter. Works at: Los Angeles Times. Based in: Los Angeles, United States, North America. Campaign types: Press Feature. Lead with the story, not a generic introduction.Keep the email short and say in the first two lines why the subject fits Samantha's newspaper coverage and the North America market. Attach nothing on the first email — link the music and one page of context. Everything on this page comes from public professional sources and is re-checked when the record changes; no private details are published.

Role
Entertainment Business Reporter
Works at
Los Angeles Times
Based in
Los Angeles, United States, North America
Campaign types
Press Feature
Territories
North America, United States
Languages
English

Questions

About Samantha Masunaga

Samantha Masunaga works as entertainment business reporter and covers Business, Entertainment, Los Angeles and Los Angeles Times. Pitches that sit clearly inside that coverage are the ones worth sending.

Samantha Masunaga is based in Los Angeles, United States, North America. Location matters for timing, local angles and which releases are realistically relevant.

A professional contact route for Samantha is stored in Virtual Publicist and available to members. Contact details are never published openly on this page.

Lead with the story, not a generic introduction.Keep the email short and say in the first two lines why the subject fits Samantha's newspaper coverage and the North America market. Attach nothing on the first email — link the music and one page of context.

Virtual Publicist lists 12 profiles with overlapping coverage, location or outlet type. See the similar profiles section on this page.

Profile information

Publicly sourced · AI enriched · Manually reviewed · Reviewed August 2026