Virtual Publicist

Rafael Achterberg

Head of Business Development·New Hit Singles

London, United Kingdom

  • General Music Press
  • Accepts pitches

Covers: Pop · Accepts Pitches · New Release CoverageRecently activeReviewed Aug 2026

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Rafael Achterberg, London-based head of business development associated with New Hit Singles

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Why it matters

Why reach out to Rafael?

Rafael Achterberg works as a head of business development at New Hit Singles and is publicly associated with pop, accepts pitches and new release coverage. Artists and publicists reach out when a release genuinely lands in that lane.

Best for

General Music Press

Formats

Editorial · Music Press · Blog Premiere

Market

London · United Kingdom

Pitching

Accepts pitches

Playbook

How to approach Rafael

Lead with
The release story and why it fits New Hit Singles.
Keep it
Short. Put the hook in the first two lines.
Send
A music link with short, relevant context.
Avoid
Generic introductions and oversized attachments.

Guidance reviewed at publication level; person-specific preferences are added as they are verified.

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Coverage

What does Rafael Achterberg cover?

Genres

  • General Music Press

Coverage

  • Pop
  • Accepts Pitches
  • New Release Coverage
  • London

Market

  • London
  • United Kingdom

Signals

  • Accepts pitches
  • Professional contact available
  • Recently active

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Contact

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About

Who is Rafael Achterberg?

Rafael Achterberg is a London-based head of business development associated with New Hit Singles. Their published work centres on Pop, Accepts Pitches and New Release Coverage. Coverage runs through Editorial and Music Press. Genres in scope include General Music Press. Head of Business Development · New Hit Singles. Rafael Achterberg works as a head of business development with New Hit Singles, based in London. Rafael Achterberg is head of business development at New Hit Singles, based in London, United Kingdom. New Hit Singles covers pop and publishes new music from independent artists. Open to artist submissions. The topics that recur across their output are Pop, Accepts Pitches, New Release Coverage, London and United Kingdom, which is what makes them relevant to artists working in those areas. That work appears through Editorial, Music Press and Blog Premiere, so material should be prepared in a form those formats can actually use. On the music side, Rafael is publicly associated with General Music Press. Role: Head of Business Development. Works at: New Hit Singles. Based in: London, United Kingdom. Campaign types: Blog Premiere, Pr Press, Press Feature. Lead with the story, not a generic introduction.Keep the email short and say in the first two lines why the subject fits Rafael's editorial coverage. Attach nothing on the first email — link the music and one page of context. Everything on this page comes from public professional sources and is re-checked when the record changes; no private details are published.

Role
Head of Business Development
Works at
New Hit Singles
Based in
London, United Kingdom
Campaign types
Blog Premiere, Pr Press, Press Feature

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Questions

About Rafael Achterberg

Rafael Achterberg works as head of business development and covers Pop, Accepts Pitches, New Release Coverage and London. Pitches that sit clearly inside that coverage are the ones worth sending.

Rafael Achterberg is based in London, United Kingdom. Location matters for timing, local angles and which releases are realistically relevant.

A professional contact route for Rafael is stored in Virtual Publicist and available to members. Contact details are never published openly on this page.

Lead with the story, not a generic introduction.Keep the email short and say in the first two lines why the subject fits Rafael's editorial coverage. Attach nothing on the first email — link the music and one page of context.

Virtual Publicist lists 12 profiles with overlapping coverage, location or outlet type. See the similar profiles section on this page.

Profile information

Publicly sourced · AI enriched · Manually reviewed · Reviewed August 2026

This page is published for people who already know the name, but it is not listed in search yet: it still needs at least two real related entities and no private data in the public projection.