Virtual Publicist

Mike Sinclair

On Air Personality/Programming Director·WTCM-AM

Traverse City, United States, North America

  • Folk
  • Country
  • Bluegrass
  • Accepts pitches

Covers: Folk · Country · BluegrassRecently activeReviewed Aug 2026

Mike Sinclair, Traverse City-based on air personality/programming director associated with WTCM-AM

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Why it matters

Why reach out to Mike?

Mike Sinclair works as an on air personality/programming director at WTCM-AM and is publicly associated with folk, country and bluegrass, working into United States. Artists and publicists reach out when a release genuinely lands in that lane.

Best for

Folk · Country · Bluegrass

Formats

News · Radio Submission

Market

United States · North America

Pitching

Accepts pitches

Playbook

How to approach Mike

Lead with
The release story and why it fits WTCM-AM.
Keep it
Short. Put the hook in the first two lines.
Send
A music link with short, relevant context.
Avoid
Generic introductions and oversized attachments.

Guidance reviewed at publication level; person-specific preferences are added as they are verified.

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Coverage

What does Mike Sinclair cover?

Genres

  • Folk
  • Country
  • Bluegrass

Coverage

  • Folk
  • Country
  • Bluegrass
  • Music

Market

  • Traverse City
  • United States
  • North America

Signals

  • Accepts pitches
  • Professional contact available
  • Recently active

Discovery

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About

Who is Mike Sinclair?

Mike Sinclair is a Traverse City-based on air personality/programming director associated with WTCM-AM. Their published work centres on Folk, Country and Bluegrass. Coverage runs through News and Radio Submission. The audience sits primarily in United States and North America. Genres in scope include Folk, Country and Bluegrass. On Air Personality/Programming Director · WTCM-AM. Mike Sinclair works as a on air personality/programming director with WTCM-AM, based in Traverse City. Mike Sinclair is on air personality/programming director at WTCM-AM, based in Traverse City. Review the verified coverage on this page before deciding whether to pitch. The topics that recur across their output are Folk, Country, Bluegrass, Music and Traverse City, which is what makes them relevant to artists working in those areas. That work appears through News and Radio Submission, so material should be prepared in a form those formats can actually use. On the music side, Mike is publicly associated with Folk, Country and Bluegrass. Reach concentrates on United States and North America, which matters when timing a release or a tour announcement. Role: On Air Personality/Programming Director. Works at: WTCM-AM. Based in: Traverse City, United States, North America. Campaign types: Radio Submission. Lead with the story, not a generic introduction.Keep the email short and say in the first two lines why the subject fits Mike's news coverage and the United States market. Attach nothing on the first email — link the music and one page of context. Everything on this page comes from public professional sources and is re-checked when the record changes; no private details are published.

Role
On Air Personality/Programming Director
Works at
WTCM-AM
Based in
Traverse City, United States, North America
Campaign types
Radio Submission
Territories
United States, North America
Languages
English

Questions

About Mike Sinclair

Mike Sinclair works as on air personality/programming director and covers Folk, Country, Bluegrass and Music. Pitches that sit clearly inside that coverage are the ones worth sending.

Mike Sinclair is based in Traverse City, United States, North America. Location matters for timing, local angles and which releases are realistically relevant.

A professional contact route for Mike is stored in Virtual Publicist and available to members. Contact details are never published openly on this page.

Lead with the story, not a generic introduction.Keep the email short and say in the first two lines why the subject fits Mike's news coverage and the United States market. Attach nothing on the first email — link the music and one page of context.

Virtual Publicist lists 12 profiles with overlapping coverage, location or outlet type. See the similar profiles section on this page.

Profile information

Publicly sourced · AI enriched · Manually reviewed · Reviewed August 2026