Virtual Publicist

Mike Pearson

Reporter / Editor·Stoney Creek News Online

Hamilton, Canada, North America

  • Indie Rock
  • Rock
  • Accepts pitches

Covers: Indie Rock · Rock · BusinessRecently activeReviewed Aug 2026

Mike Pearson, Hamilton-based reporter / editor associated with Stoney Creek News Online

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Why it matters

Why reach out to Mike?

Mike Pearson works as a reporter / editor at Stoney Creek News Online and is publicly associated with indie rock, rock and business, working into Local Entertainment Guides. Artists and publicists reach out when a release genuinely lands in that lane.

Best for

Indie Rock · Rock

Formats

Community/neighborhood News · Local News · News

Market

Local Entertainment Guides · Local

Pitching

Accepts pitches

Playbook

How to approach Mike

Lead with
The release story and why it fits Stoney Creek News Online.
Keep it
Short. Put the hook in the first two lines.
Send
A music link with short, relevant context.
Avoid
Generic introductions and oversized attachments.

Guidance reviewed at publication level; person-specific preferences are added as they are verified.

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Coverage

What does Mike Pearson cover?

Genres

  • Indie Rock
  • Rock

Coverage

  • Indie Rock
  • Rock
  • Business
  • Hamilton

Market

  • Hamilton
  • Canada
  • North America

Signals

  • Accepts pitches
  • Professional contact available
  • Recently active

Discovery

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Contact

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About

Who is Mike Pearson?

Mike Pearson is a Hamilton-based reporter / editor associated with Stoney Creek News Online. Their published work centres on Indie Rock, Rock and Business. Coverage runs through Community/neighborhood News and Local News. The audience sits primarily in Local Entertainment Guides and Local. Genres in scope include Indie Rock and Rock. Reporter / Editor · Stoney Creek News Online. Mike Pearson works as a reporter / editor with Stoney Creek News Online, based in Hamilton. Mike Pearson is reporter / editor at Stoney Creek News Online, based in Hamilton. Virtual Publicist tracks what they cover so you can judge whether your music fits before you pitch. The topics that recur across their output are Indie Rock, Rock, Business, Hamilton and Entertainment, which is what makes them relevant to artists working in those areas. That work appears through Community/neighborhood News, Local News and News, so material should be prepared in a form those formats can actually use. On the music side, Mike is publicly associated with Indie Rock and Rock. Reach concentrates on Local Entertainment Guides, Local and Canada, which matters when timing a release or a tour announcement. Role: Reporter / Editor. Works at: Stoney Creek News Online. Based in: Hamilton, Canada, North America. Campaign types: Press Feature. Lead with the story, not a generic introduction.Keep the email short and say in the first two lines why the subject fits Mike's community/neighborhood news coverage and the Local Entertainment Guides market. Attach nothing on the first email — link the music and one page of context. Everything on this page comes from public professional sources and is re-checked when the record changes; no private details are published.

Role
Reporter / Editor
Works at
Stoney Creek News Online
Based in
Hamilton, Canada, North America
Campaign types
Press Feature
Territories
Canada, North America
Languages
English

Questions

About Mike Pearson

Mike Pearson works as reporter / editor and covers Indie Rock, Rock, Business and Hamilton. Pitches that sit clearly inside that coverage are the ones worth sending.

Mike Pearson is based in Hamilton, Canada, North America. Location matters for timing, local angles and which releases are realistically relevant.

A professional contact route for Mike is stored in Virtual Publicist and available to members. Contact details are never published openly on this page.

Lead with the story, not a generic introduction.Keep the email short and say in the first two lines why the subject fits Mike's community/neighborhood news coverage and the Local Entertainment Guides market. Attach nothing on the first email — link the music and one page of context.

Virtual Publicist lists 12 profiles with overlapping coverage, location or outlet type. See the similar profiles section on this page.

Profile information

Publicly sourced · AI enriched · Manually reviewed · Reviewed August 2026

This page is published for people who already know the name, but it is not listed in search yet: it still needs at least two real related entities and no private data in the public projection.