Matt Phenix
Head of Production / Director of Audio Branding·UMPG Audio Branding (formerly Elias)
New York, NY, United States, North America
- Accepts pitches
Covers: Sonic Branding · Ad Music House · Brand AudioRecently activeReviewed Sep 2026
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Why it matters
Why reach out to Matt?
Matt Phenix works as a head of production / director of audio branding at UMPG Audio Branding (formerly Elias) and is publicly associated with sonic branding, ad music house and brand audio, working into American Airlines. Artists and publicists reach out when a release genuinely lands in that lane.
Market
American Airlines · New York, Ny
Pitching
Accepts pitches
Playbook
How to approach Matt
- Lead with
- The release story and why it fits UMPG Audio Branding (formerly Elias).
- Keep it
- Short. Put the hook in the first two lines.
- Send
- A music link with short, relevant context.
- Avoid
- Generic introductions and oversized attachments.
Guidance reviewed at publication level; person-specific preferences are added as they are verified.
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What does Matt Phenix cover?
Coverage
- Sonic Branding
- Ad Music House
- Brand Audio
- Commercial Music
Market
- New York, Ny
- United States
- North America
Signals
- Accepts pitches
- Professional contact available
- Recently active
Discovery
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Contact
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About
Who is Matt Phenix?
Matt Phenix is a New York, NY-based head of production / director of audio branding associated with UMPG Audio Branding (formerly Elias). Their published work centres on Sonic Branding, Ad Music House and Brand Audio. The audience sits primarily in American Airlines and New York, Ny. Head of Production / Director of Audio Branding · UMPG Audio Branding (formerly Elias). Matt Phenix works as a head of production / director of audio branding with UMPG Audio Branding (formerly Elias), based in New York, NY. Director of Audio Branding creating sonic IDs for FIFA, Liberty Mutual, American Airlines, FedEx, Farmers Insurance, Honda, Dexcom, MTV, and Columbia Pictures at UMPG Audio Branding (ex-Elias). The topics that recur across their output are Sonic Branding, Ad Music House, Brand Audio, Commercial Music and Fifa, which is what makes them relevant to artists working in those areas. Reach concentrates on American Airlines, New York, Ny and United States, which matters when timing a release or a tour announcement. Role: Head of Production / Director of Audio Branding. Works at: UMPG Audio Branding (formerly Elias). Based in: New York, NY, United States, North America. Campaign types: Brand Partnership, Sync. Lead with the story, not a generic introduction.Keep the email short and say in the first two lines why the subject fits Matt's coverage and the American Airlines market. Attach nothing on the first email — link the music and one page of context. Everything on this page comes from public professional sources and is re-checked when the record changes; no private details are published.
- Role
- Head of Production / Director of Audio Branding
- Works at
- UMPG Audio Branding (formerly Elias)
- Based in
- New York, NY, United States, North America
- Campaign types
- Brand Partnership, Sync
- Territories
- United States, North America
Questions
About Matt Phenix
Matt Phenix works as head of production / director of audio branding and covers Sonic Branding, Ad Music House, Brand Audio and Commercial Music. Pitches that sit clearly inside that coverage are the ones worth sending.
Matt Phenix is based in New York, NY, United States, North America. Location matters for timing, local angles and which releases are realistically relevant.
A professional contact route for Matt is stored in Virtual Publicist and available to members. Contact details are never published openly on this page.
Lead with the story, not a generic introduction.Keep the email short and say in the first two lines why the subject fits Matt's coverage and the American Airlines market. Attach nothing on the first email — link the music and one page of context.
Virtual Publicist lists 12 profiles with overlapping coverage, location or outlet type. See the similar profiles section on this page.
Profile information
Publicly sourced · AI enriched · Manually reviewed · Reviewed September 2026
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