Mats Wurnell
Bloggare / programledare / frilensjournalst·Klubbliv
Sweden, Europe
- Accepts pitches
Covers: Concert Guides Music Reviews · Entertainment · KlubblivRecently activeReviewed Aug 2026
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Why it matters
Why reach out to Mats?
Mats Wurnell works as a bloggare / programledare / frilensjournalst at Klubbliv and is publicly associated with concert guides music reviews, entertainment and klubbliv, working into Europe. Artists and publicists reach out when a release genuinely lands in that lane.
Market
Europe · Sweden
Pitching
Accepts pitches
Playbook
How to approach Mats
- Lead with
- The release story and why it fits Klubbliv.
- Keep it
- Short. Put the hook in the first two lines.
- Send
- A music link with short, relevant context.
- Avoid
- Generic introductions and oversized attachments.
Guidance reviewed at publication level; person-specific preferences are added as they are verified.
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What does Mats Wurnell cover?
Coverage
- Concert Guides Music Reviews
- Entertainment
- Klubbliv
- Music
Market
- Sweden
- Europe
Signals
- Accepts pitches
- Professional contact available
- Recently active
Discovery
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Contact
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About
Who is Mats Wurnell?
Mats Wurnell is a Sweden-based bloggare / programledare / frilensjournalst associated with Klubbliv. Their published work centres on Concert Guides Music Reviews, Entertainment and Klubbliv. The audience sits primarily in Europe. Bloggare / programledare / frilensjournalst · Klubbliv. Mats Wurnell works as a bloggare / programledare / frilensjournalst with Klubbliv, based in Sweden. Mats Wurnell is bloggare / programledare / frilensjournalst at Klubbliv, based in Sweden. Virtual Publicist does not yet have enough specific music-coverage evidence to place this profile in a genre or opportunity Collection. The topics that recur across their output are Concert Guides Music Reviews, Entertainment, Klubbliv, Music and Reviews, which is what makes them relevant to artists working in those areas. Reach concentrates on Europe, which matters when timing a release or a tour announcement. Role: Bloggare / programledare / frilensjournalst. Works at: Klubbliv. Based in: Sweden, Europe. Campaign types: Press Feature. Lead with the story, not a generic introduction.Keep the email short and say in the first two lines why the subject fits Mats's coverage and the Europe market. Attach nothing on the first email — link the music and one page of context. Everything on this page comes from public professional sources and is re-checked when the record changes; no private details are published.
- Role
- Bloggare / programledare / frilensjournalst
- Works at
- Klubbliv
- Based in
- Sweden, Europe
- Campaign types
- Press Feature
- Territories
- Europe, Sweden
- Languages
- Swedish
Questions
About Mats Wurnell
Mats Wurnell works as bloggare / programledare / frilensjournalst and covers Concert Guides Music Reviews, Entertainment, Klubbliv and Music. Pitches that sit clearly inside that coverage are the ones worth sending.
Mats Wurnell is based in Sweden, Europe. Location matters for timing, local angles and which releases are realistically relevant.
A professional contact route for Mats is stored in Virtual Publicist and available to members. Contact details are never published openly on this page.
Lead with the story, not a generic introduction.Keep the email short and say in the first two lines why the subject fits Mats's coverage and the Europe market. Attach nothing on the first email — link the music and one page of context.
Virtual Publicist lists 12 profiles with overlapping coverage, location or outlet type. See the similar profiles section on this page.
Profile information
Publicly sourced · AI enriched · Manually reviewed · Reviewed August 2026
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