Virtual Publicist

Lucy Mapstone

Entertainment Editor·Metro Online

London, United Kingdom, Europe

  • Accepts pitches

Covers: Celebrities · Comedy · EntertainmentRecently activeReviewed Aug 2026

Lucy Mapstone, London-based entertainment editor associated with Metro Online

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Why it matters

Why reach out to Lucy?

Lucy Mapstone works as an entertainment editor at Metro Online and is publicly associated with celebrities, comedy and entertainment, working into Europe. Artists and publicists reach out when a release genuinely lands in that lane.

Market

Europe · London

Pitching

Accepts pitches

Playbook

How to approach Lucy

Lead with
The release story and why it fits Metro Online.
Keep it
Short. Put the hook in the first two lines.
Send
A music link with short, relevant context.
Avoid
Generic introductions and oversized attachments.

Guidance reviewed at publication level; person-specific preferences are added as they are verified.

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Coverage

What does Lucy Mapstone cover?

Coverage

  • Celebrities
  • Comedy
  • Entertainment
  • Film

Market

  • London
  • United Kingdom
  • Europe

Signals

  • Accepts pitches
  • Professional contact available
  • Recently active

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About

Who is Lucy Mapstone?

Lucy Mapstone is a London-based entertainment editor associated with Metro Online. Their published work centres on Celebrities, Comedy and Entertainment. The audience sits primarily in Europe. Entertainment Editor · Metro Online. Lucy Mapstone works as a entertainment editor with Metro Online, based in London. Lucy Mapstone is entertainment editor at Metro Online, based in London. Virtual Publicist does not yet have enough specific music-coverage evidence to place this profile in a genre or opportunity Collection. The topics that recur across their output are Celebrities, Comedy, Entertainment, Film and London, which is what makes them relevant to artists working in those areas. Reach concentrates on Europe, which matters when timing a release or a tour announcement. Role: Entertainment Editor. Works at: Metro Online. Based in: London, United Kingdom, Europe. Campaign types: Press Feature. Lead with the story, not a generic introduction.Keep the email short and say in the first two lines why the subject fits Lucy's coverage and the Europe market. Attach nothing on the first email — link the music and one page of context. Everything on this page comes from public professional sources and is re-checked when the record changes; no private details are published.

Role
Entertainment Editor
Works at
Metro Online
Based in
London, United Kingdom, Europe
Campaign types
Press Feature
Territories
Europe, United Kingdom
Languages
English

Questions

About Lucy Mapstone

Lucy Mapstone works as entertainment editor and covers Celebrities, Comedy, Entertainment and Film. Pitches that sit clearly inside that coverage are the ones worth sending.

Lucy Mapstone is based in London, United Kingdom, Europe. Location matters for timing, local angles and which releases are realistically relevant.

A professional contact route for Lucy is stored in Virtual Publicist and available to members. Contact details are never published openly on this page.

Lead with the story, not a generic introduction.Keep the email short and say in the first two lines why the subject fits Lucy's coverage and the Europe market. Attach nothing on the first email — link the music and one page of context.

Virtual Publicist lists 12 profiles with overlapping coverage, location or outlet type. See the similar profiles section on this page.

Profile information

Publicly sourced · AI enriched · Manually reviewed · Reviewed August 2026