Louise Cheer
Senior Editor, PEOPLE App·PEOPLE
New York, United States, North America
- Pop
- Accepts pitches
Covers: Celebrities · Entertainment · LifestyleRecently activeReviewed Aug 2026
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Why it matters
Why reach out to Louise?
Louise Cheer works as a senior editor, people app at PEOPLE and is publicly associated with celebrities, entertainment and lifestyle, working into North America. Artists and publicists reach out when a release genuinely lands in that lane.
Best for
Pop
Formats
Press Feature
Market
North America · New York
Pitching
Accepts pitches
Playbook
How to approach Louise
- Lead with
- The release story and why it fits PEOPLE.
- Keep it
- Short. Put the hook in the first two lines.
- Send
- A music link with short, relevant context.
- Avoid
- Generic introductions and oversized attachments.
Guidance reviewed at publication level; person-specific preferences are added as they are verified.
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What does Louise Cheer cover?
Genres
- Pop
Coverage
- Celebrities
- Entertainment
- Lifestyle
- Music
Market
- New York
- United States
- North America
Signals
- Accepts pitches
- Professional contact available
- Recently active
Discovery
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Contact
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About
Who is Louise Cheer?
Louise Cheer is a New York-based senior editor, people app associated with PEOPLE. Their published work centres on Celebrities, Entertainment and Lifestyle. Coverage runs through Press Feature. The audience sits primarily in North America. Genres in scope include Pop. Senior Editor, PEOPLE App · PEOPLE. Louise Cheer works as a senior editor, people app with PEOPLE, based in New York. Louise Cheer is senior editor, people app at PEOPLE, based in New York. Review the verified coverage on this page before deciding whether to pitch. The topics that recur across their output are Celebrities, Entertainment, Lifestyle, Music and New York, which is what makes them relevant to artists working in those areas. That work appears through Press Feature, so material should be prepared in a form those formats can actually use. On the music side, Louise is publicly associated with Pop. Reach concentrates on North America, which matters when timing a release or a tour announcement. Role: Senior Editor, PEOPLE App. Works at: PEOPLE. Based in: New York, United States, North America. Campaign types: Press Feature. Lead with the story, not a generic introduction.Keep the email short and say in the first two lines why the subject fits Louise's press feature coverage and the North America market. Attach nothing on the first email — link the music and one page of context. Everything on this page comes from public professional sources and is re-checked when the record changes; no private details are published.
- Role
- Senior Editor, PEOPLE App
- Works at
- PEOPLE
- Based in
- New York, United States, North America
- Campaign types
- Press Feature
- Territories
- North America, United States
- Languages
- English
Questions
About Louise Cheer
Louise Cheer works as senior editor, people app and covers Celebrities, Entertainment, Lifestyle and Music. Pitches that sit clearly inside that coverage are the ones worth sending.
Louise Cheer is based in New York, United States, North America. Location matters for timing, local angles and which releases are realistically relevant.
A professional contact route for Louise is stored in Virtual Publicist and available to members. Contact details are never published openly on this page.
Lead with the story, not a generic introduction.Keep the email short and say in the first two lines why the subject fits Louise's press feature coverage and the North America market. Attach nothing on the first email — link the music and one page of context.
Virtual Publicist lists 12 profiles with overlapping coverage, location or outlet type. See the similar profiles section on this page.
Profile information
Publicly sourced · AI enriched · Manually reviewed · Reviewed August 2026
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