Virtual Publicist

Kashmira Gander

Senior Editor·Business Insider - London Bureau

London, United Kingdom, Europe

  • Accepts pitches

Covers: Business Insider · Business Insider London Bureau · EntertainmentRecently activeReviewed Aug 2026

Kashmira Gander, London-based senior editor associated with Business Insider - London Bureau

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Why it matters

Why reach out to Kashmira?

Kashmira Gander works as a senior editor at Business Insider - London Bureau and is publicly associated with business insider, business insider london bureau and entertainment, working into Europe. Artists and publicists reach out when a release genuinely lands in that lane.

Market

Europe · London

Pitching

Accepts pitches

Playbook

How to approach Kashmira

Lead with
The release story and why it fits Business Insider - London Bureau.
Keep it
Short. Put the hook in the first two lines.
Send
A music link with short, relevant context.
Avoid
Generic introductions and oversized attachments.

Guidance reviewed at publication level; person-specific preferences are added as they are verified.

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Coverage

What does Kashmira Gander cover?

Coverage

  • Business Insider
  • Business Insider London Bureau
  • Entertainment
  • Health & Medicine

Market

  • London
  • United Kingdom
  • Europe

Signals

  • Accepts pitches
  • Professional contact available
  • Recently active

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About

Who is Kashmira Gander?

Kashmira Gander is a London-based senior editor associated with Business Insider - London Bureau. Their published work centres on Business Insider, Business Insider London Bureau and Entertainment. The audience sits primarily in Europe. Senior Editor · Business Insider - London Bureau. Kashmira Gander works as a senior editor with Business Insider - London Bureau, based in London. Kashmira Gander is senior editor at Business Insider - London Bureau, based in London. Virtual Publicist does not yet have enough specific music-coverage evidence to place this profile in a genre or opportunity Collection. The topics that recur across their output are Business Insider, Business Insider London Bureau, Entertainment, Health & Medicine and Health And Medicine, which is what makes them relevant to artists working in those areas. Reach concentrates on Europe, which matters when timing a release or a tour announcement. Role: Senior Editor. Works at: Business Insider - London Bureau. Based in: London, United Kingdom, Europe. Campaign types: Press Feature. Lead with the story, not a generic introduction.Keep the email short and say in the first two lines why the subject fits Kashmira's coverage and the Europe market. Attach nothing on the first email — link the music and one page of context. Everything on this page comes from public professional sources and is re-checked when the record changes; no private details are published.

Role
Senior Editor
Works at
Business Insider - London Bureau
Based in
London, United Kingdom, Europe
Campaign types
Press Feature
Territories
Europe, United Kingdom
Languages
English

Questions

About Kashmira Gander

Kashmira Gander works as senior editor and covers Business Insider, Business Insider London Bureau, Entertainment and Health & Medicine. Pitches that sit clearly inside that coverage are the ones worth sending.

Kashmira Gander is based in London, United Kingdom, Europe. Location matters for timing, local angles and which releases are realistically relevant.

A professional contact route for Kashmira is stored in Virtual Publicist and available to members. Contact details are never published openly on this page.

Lead with the story, not a generic introduction.Keep the email short and say in the first two lines why the subject fits Kashmira's coverage and the Europe market. Attach nothing on the first email — link the music and one page of context.

Virtual Publicist lists 12 profiles with overlapping coverage, location or outlet type. See the similar profiles section on this page.

Profile information

Publicly sourced · AI enriched · Manually reviewed · Reviewed August 2026