Virtual Publicist

Jennifer Lavin

Head of Creative Content and Strategy·Extra

Los Angeles, United States, North America

  • Accepts pitches

Covers: Awards · Entertainment · Entertainment AwardsRecently activeReviewed Aug 2026

Jennifer Lavin, Los Angeles-based head of creative content and strategy associated with Extra

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Why it matters

Why reach out to Jennifer?

Jennifer Lavin works as a head of creative content and strategy at Extra and is publicly associated with awards, entertainment and entertainment awards, working into North America. Artists and publicists reach out when a release genuinely lands in that lane.

Formats

Streaming Media · Television · Press Feature

Market

North America · Los Angeles

Pitching

Accepts pitches

Playbook

How to approach Jennifer

Lead with
The release story and why it fits Extra.
Keep it
Short. Put the hook in the first two lines.
Send
A music link with short, relevant context.
Avoid
Generic introductions and oversized attachments.

Guidance reviewed at publication level; person-specific preferences are added as they are verified.

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Coverage

What does Jennifer Lavin cover?

Coverage

  • Awards
  • Entertainment
  • Entertainment Awards
  • Extra

Market

  • Los Angeles
  • United States
  • North America

Signals

  • Accepts pitches
  • Professional contact available
  • Recently active

Discovery

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Contact

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About

Who is Jennifer Lavin?

Jennifer Lavin is a Los Angeles-based head of creative content and strategy associated with Extra. Their published work centres on Awards, Entertainment and Entertainment Awards. Coverage runs through Streaming Media and Television. The audience sits primarily in North America. Head of Creative Content and Strategy · Extra. Jennifer Lavin works as a head of creative content and strategy with Extra, based in Los Angeles. Jennifer Lavin is head of creative content and strategy at Extra, based in Los Angeles. Review the verified coverage on this page before deciding whether to pitch. The topics that recur across their output are Awards, Entertainment, Entertainment Awards, Extra and Film, which is what makes them relevant to artists working in those areas. That work appears through Streaming Media, Television and Press Feature, so material should be prepared in a form those formats can actually use. Reach concentrates on North America, which matters when timing a release or a tour announcement. Role: Head of Creative Content and Strategy. Works at: Extra. Based in: Los Angeles, United States, North America. Campaign types: Press Feature. Lead with the story, not a generic introduction.Keep the email short and say in the first two lines why the subject fits Jennifer's streaming media coverage and the North America market. Attach nothing on the first email — link the music and one page of context. Everything on this page comes from public professional sources and is re-checked when the record changes; no private details are published.

Role
Head of Creative Content and Strategy
Works at
Extra
Based in
Los Angeles, United States, North America
Campaign types
Press Feature
Territories
North America, United States
Languages
English

Questions

About Jennifer Lavin

Jennifer Lavin works as head of creative content and strategy and covers Awards, Entertainment, Entertainment Awards and Extra. Pitches that sit clearly inside that coverage are the ones worth sending.

Jennifer Lavin is based in Los Angeles, United States, North America. Location matters for timing, local angles and which releases are realistically relevant.

A professional contact route for Jennifer is stored in Virtual Publicist and available to members. Contact details are never published openly on this page.

Lead with the story, not a generic introduction.Keep the email short and say in the first two lines why the subject fits Jennifer's streaming media coverage and the North America market. Attach nothing on the first email — link the music and one page of context.

Virtual Publicist lists 12 profiles with overlapping coverage, location or outlet type. See the similar profiles section on this page.

Profile information

Publicly sourced · AI enriched · Manually reviewed · Reviewed August 2026