Why it matters
Why reach out to Gemma?
Gemma Ross works as an assistant editor at Mixmag and is publicly associated with edm, electronic and artists, working into United Kingdom. Artists and publicists reach out when a release genuinely lands in that lane.
Best for
Edm · Electronic
Formats
Press Feature
Market
United Kingdom · Europe
Pitching
Accepts pitches
Playbook
How to approach Gemma
- Lead with
- The release story and why it fits Mixmag.
- Keep it
- Short. Put the hook in the first two lines.
- Send
- A music link with short, relevant context.
- Avoid
- Generic introductions and oversized attachments.
Guidance reviewed at publication level; person-specific preferences are added as they are verified.
Want VP to write the actual pitch?
Coverage
What does Gemma Ross cover?
Genres
- Edm
- Electronic
Coverage
- Edm
- Electronic
- Artists
- Dance
Market
- London
- United Kingdom
- Europe
Signals
- Accepts pitches
- Professional contact available
- Recently active
Discovery
People similar to Gemma Ross
Nick DeCosemo
Global Editorial Director · Mixmag
Edm · Electronic
Patrick Hinton
Editor & Digital Director · Mixmag
Edm · Electronic
Jasmine Kent-Smith
Freelance Journalist · Mixmag
Edm · Electronic
Solomon Pace-McCarrick
Junior Music Writer · Dazed
Edm · Electronic
About
Who is Gemma Ross?
Gemma Ross is a London-based assistant editor associated with Mixmag. Their published work centres on Edm, Electronic and Artists. Coverage runs through Press Feature. The audience sits primarily in United Kingdom and Europe. Genres in scope include Edm and Electronic. Gemma Ross works as a assistant editor with Mixmag, based in London. Gemma Ross is assistant editor at Mixmag, based in London. Review the verified coverage on this page before deciding whether to pitch. The topics that recur across their output are Edm, Electronic, Artists, Dance and Music, which is what makes them relevant to artists working in those areas. That work appears through Press Feature, so material should be prepared in a form those formats can actually use. On the music side, Gemma is publicly associated with Edm and Electronic. Reach concentrates on United Kingdom and Europe, which matters when timing a release or a tour announcement. Role: Assistant Editor. Works at: Mixmag. Based in: London, United Kingdom, Europe. Campaign types: Press Feature. Lead with the story, not a generic introduction.Keep the email short and say in the first two lines why the subject fits Gemma's press feature coverage and the United Kingdom market. Attach nothing on the first email — link the music and one page of context. Everything on this page comes from public professional sources and is re-checked when the record changes; no private details are published.
- Role
- Assistant Editor
- Works at
- Mixmag
- Based in
- London, United Kingdom, Europe
- Campaign types
- Press Feature
- Territories
- United Kingdom, Europe
- Languages
- English
Questions
About Gemma Ross
Gemma Ross works as assistant editor and covers Edm, Electronic, Artists and Dance. Pitches that sit clearly inside that coverage are the ones worth sending.
Gemma Ross is based in London, United Kingdom, Europe. Location matters for timing, local angles and which releases are realistically relevant.
A professional contact route for Gemma is stored in Virtual Publicist and available to members. Contact details are never published openly on this page.
Lead with the story, not a generic introduction.Keep the email short and say in the first two lines why the subject fits Gemma's press feature coverage and the United Kingdom market. Attach nothing on the first email — link the music and one page of context.
Virtual Publicist lists 12 profiles with overlapping coverage, location or outlet type. See the similar profiles section on this page.
Profile information
Publicly sourced · AI enriched · Manually reviewed · Reviewed August 2026
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