Why it matters
Why reach out to Frank?
Frank Olito works as an editor at Business Insider and is publicly associated with business insider, entertainment and finance, working into North America. Artists and publicists reach out when a release genuinely lands in that lane.
Market
North America · United States
Pitching
Accepts pitches
Playbook
How to approach Frank
- Lead with
- The release story and why it fits Business Insider.
- Keep it
- Short. Put the hook in the first two lines.
- Send
- A music link with short, relevant context.
- Avoid
- Generic introductions and oversized attachments.
Guidance reviewed at publication level; person-specific preferences are added as they are verified.
Want VP to write the actual pitch?
Coverage
What does Frank Olito cover?
Coverage
- Business Insider
- Entertainment
- Finance
- Food
Market
- United States
- North America
Signals
- Accepts pitches
- Professional contact available
- Recently active
Discovery
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About
Who is Frank Olito?
Frank Olito is a United States-based editor associated with Business Insider. Their published work centres on Business Insider, Entertainment and Finance. The audience sits primarily in North America. Frank Olito works as a editor with Business Insider, based in United States. Frank Olito is editor at Business Insider, based in United States. Virtual Publicist does not yet have enough specific music-coverage evidence to place this profile in a genre or opportunity Collection. The topics that recur across their output are Business Insider, Entertainment, Finance, Food and Lgbtq, which is what makes them relevant to artists working in those areas. Reach concentrates on North America, which matters when timing a release or a tour announcement. Role: Editor. Works at: Business Insider. Based in: United States, North America. Campaign types: Press Feature. Lead with the story, not a generic introduction.Keep the email short and say in the first two lines why the subject fits Frank's coverage and the North America market. Attach nothing on the first email — link the music and one page of context. Everything on this page comes from public professional sources and is re-checked when the record changes; no private details are published.
- Role
- Editor
- Works at
- Business Insider
- Based in
- United States, North America
- Campaign types
- Press Feature
- Territories
- North America, United States
- Languages
- English
Featured in
Collections that include Frank Olito
Questions
About Frank Olito
Frank Olito works as editor and covers Business Insider, Entertainment, Finance and Food. Pitches that sit clearly inside that coverage are the ones worth sending.
Frank Olito is based in United States, North America. Location matters for timing, local angles and which releases are realistically relevant.
A professional contact route for Frank is stored in Virtual Publicist and available to members. Contact details are never published openly on this page.
Lead with the story, not a generic introduction.Keep the email short and say in the first two lines why the subject fits Frank's coverage and the North America market. Attach nothing on the first email — link the music and one page of context.
Virtual Publicist lists 12 profiles with overlapping coverage, location or outlet type. See the similar profiles section on this page.
Profile information
Publicly sourced · AI enriched · Manually reviewed · Reviewed August 2026
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