Virtual Publicist

Dayna McAlpine

Head of Content·HuffPost (UK)

Edinburgh, United Kingdom, Europe

  • Accepts pitches

Covers: Edinburgh · Entertainment · United KingdomRecently activeReviewed Aug 2026

Dayna McAlpine, Edinburgh-based head of content associated with HuffPost (UK)

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Why it matters

Why reach out to Dayna?

Dayna McAlpine works as a head of content at HuffPost (UK) and is publicly associated with edinburgh, entertainment and united kingdom, working into Huffpost Uk. Artists and publicists reach out when a release genuinely lands in that lane.

Formats

News · Television

Market

Huffpost Uk · Europe

Pitching

Accepts pitches

Playbook

How to approach Dayna

Lead with
The release story and why it fits HuffPost (UK).
Keep it
Short. Put the hook in the first two lines.
Send
A music link with short, relevant context.
Avoid
Generic introductions and oversized attachments.

Guidance reviewed at publication level; person-specific preferences are added as they are verified.

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Coverage

What does Dayna McAlpine cover?

Coverage

  • Edinburgh
  • Entertainment
  • United Kingdom
  • News

Market

  • Edinburgh
  • United Kingdom
  • Europe

Signals

  • Accepts pitches
  • Professional contact available
  • Recently active

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About

Who is Dayna McAlpine?

Dayna McAlpine is a Edinburgh-based head of content associated with HuffPost (UK). Their published work centres on Edinburgh, Entertainment and United Kingdom. Coverage runs through News and Television. The audience sits primarily in Huffpost Uk and Europe. Head of Content · HuffPost (UK). Dayna McAlpine works as a head of content with HuffPost (UK), based in Edinburgh. Dayna McAlpine is head of content at HuffPost (UK), based in Edinburgh. Virtual Publicist does not yet have enough specific music-coverage evidence to place this profile in a genre or opportunity Collection. The topics that recur across their output are Edinburgh, Entertainment and United Kingdom, which is what makes them relevant to artists working in those areas. That work appears through News and Television, so material should be prepared in a form those formats can actually use. Reach concentrates on Huffpost Uk and Europe, which matters when timing a release or a tour announcement. Role: Head of Content. Works at: HuffPost (UK). Based in: Edinburgh, United Kingdom, Europe. Campaign types: Press Feature. Lead with the story, not a generic introduction.Keep the email short and say in the first two lines why the subject fits Dayna's news coverage and the Huffpost Uk market. Attach nothing on the first email — link the music and one page of context. Everything on this page comes from public professional sources and is re-checked when the record changes; no private details are published.

Role
Head of Content
Works at
HuffPost (UK)
Based in
Edinburgh, United Kingdom, Europe
Campaign types
Press Feature
Territories
Europe, United Kingdom
Languages
English

Questions

About Dayna McAlpine

Dayna McAlpine works as head of content and covers Edinburgh, Entertainment and United Kingdom. Pitches that sit clearly inside that coverage are the ones worth sending.

Dayna McAlpine is based in Edinburgh, United Kingdom, Europe. Location matters for timing, local angles and which releases are realistically relevant.

A professional contact route for Dayna is stored in Virtual Publicist and available to members. Contact details are never published openly on this page.

Lead with the story, not a generic introduction.Keep the email short and say in the first two lines why the subject fits Dayna's news coverage and the Huffpost Uk market. Attach nothing on the first email — link the music and one page of context.

Virtual Publicist lists 12 profiles with overlapping coverage, location or outlet type. See the similar profiles section on this page.

Profile information

Publicly sourced · AI enriched · Manually reviewed · Reviewed August 2026