Virtual Publicist

Amy Lyall

Entertainment Editor (digital), Morning Editor·Nine Radio

Sydney, Australia, Oceania

  • Accepts pitches

Covers: 9honey · Australia · EntertainmentRecently activeReviewed Aug 2026

Amy Lyall, Sydney-based entertainment editor (digital), morning editor associated with Nine Radio

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Why it matters

Why reach out to Amy?

Amy Lyall works as an entertainment editor (digital), morning editor at Nine Radio and is publicly associated with 9honey, australia and entertainment, working into Oceania. Artists and publicists reach out when a release genuinely lands in that lane.

Formats

Broadcast · Digital · News

Market

Oceania · Sydney

Pitching

Accepts pitches

Playbook

How to approach Amy

Lead with
The release story and why it fits Nine Radio.
Keep it
Short. Put the hook in the first two lines.
Send
A music link with short, relevant context.
Avoid
Generic introductions and oversized attachments.

Guidance reviewed at publication level; person-specific preferences are added as they are verified.

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Coverage

What does Amy Lyall cover?

Coverage

  • 9honey
  • Australia
  • Entertainment
  • Sydney

Market

  • Sydney
  • Australia
  • Oceania

Signals

  • Accepts pitches
  • Professional contact available
  • Recently active

Discovery

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Contact

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Analyze your fit first, then send a pitch with the context Amy actually cares about.

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About

Who is Amy Lyall?

Amy Lyall is a Sydney-based entertainment editor (digital), morning editor associated with Nine Radio. Their published work centres on 9honey, Australia and Entertainment. Coverage runs through Broadcast and Digital. The audience sits primarily in Oceania. Entertainment Editor (digital), Morning Editor · Nine Radio. Amy Lyall works as a entertainment editor (digital), morning editor with Nine Radio, based in Sydney. Amy Lyall is entertainment editor (digital), morning editor at Nine Radio, based in Sydney. Virtual Publicist tracks what they cover so you can judge whether your music fits before you pitch. The topics that recur across their output are 9honey, Australia, Entertainment and Sydney, which is what makes them relevant to artists working in those areas. That work appears through Broadcast, Digital and News, so material should be prepared in a form those formats can actually use. Reach concentrates on Oceania, which matters when timing a release or a tour announcement. Role: Entertainment Editor (digital), Morning Editor. Works at: Nine Radio. Based in: Sydney, Australia, Oceania. Campaign types: Radio Submission. Lead with the story, not a generic introduction.Keep the email short and say in the first two lines why the subject fits Amy's broadcast coverage and the Oceania market. Attach nothing on the first email — link the music and one page of context. Everything on this page comes from public professional sources and is re-checked when the record changes; no private details are published.

Role
Entertainment Editor (digital), Morning Editor
Works at
Nine Radio
Based in
Sydney, Australia, Oceania
Campaign types
Radio Submission
Territories
Australia, Oceania
Languages
English

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Questions

About Amy Lyall

Amy Lyall works as entertainment editor (digital), morning editor and covers 9honey, Australia, Entertainment and Sydney. Pitches that sit clearly inside that coverage are the ones worth sending.

Amy Lyall is based in Sydney, Australia, Oceania. Location matters for timing, local angles and which releases are realistically relevant.

A professional contact route for Amy is stored in Virtual Publicist and available to members. Contact details are never published openly on this page.

Lead with the story, not a generic introduction.Keep the email short and say in the first two lines why the subject fits Amy's broadcast coverage and the Oceania market. Attach nothing on the first email — link the music and one page of context.

Virtual Publicist lists 12 profiles with overlapping coverage, location or outlet type. See the similar profiles section on this page.

Profile information

Publicly sourced · AI enriched · Manually reviewed · Reviewed August 2026

This page is published for people who already know the name, but it is not listed in search yet: it still needs at least two real related entities and no private data in the public projection.