Abira Rao
Entertainment Editor·NDTV
Mumbai, India, Asia
- Accepts pitches
Covers: Celebrities · Entertainment · FilmRecently activeReviewed Aug 2026
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Why it matters
Why reach out to Abira?
Abira Rao works as an entertainment editor at NDTV and is publicly associated with celebrities, entertainment and film, working into Asia. Artists and publicists reach out when a release genuinely lands in that lane.
Market
Asia · Mumbai
Pitching
Accepts pitches
Playbook
How to approach Abira
- Lead with
- The release story and why it fits NDTV.
- Keep it
- Short. Put the hook in the first two lines.
- Send
- A music link with short, relevant context.
- Avoid
- Generic introductions and oversized attachments.
Guidance reviewed at publication level; person-specific preferences are added as they are verified.
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What does Abira Rao cover?
Coverage
- Celebrities
- Entertainment
- Film
- India
Market
- Mumbai
- India
- Asia
Signals
- Accepts pitches
- Professional contact available
- Recently active
Discovery
People similar to Abira Rao
Hardika Gupta
Senior Sub Editor, Entertainment And Lifestyle · NDTV
Celebrities · Entertainment
Ananya Bhattacharya
Editor, Entertainment & Lifestyle · NDTV
Entertainment · Food
Mayank Shekhar
Entertainment Head · Mid Day
Entertainment · Entertainment industry
Tanzim Pardiwalla
Entertainment Writer · Film Fare
Entertainment · Entertainment industry
Contact
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About
Who is Abira Rao?
Abira Rao is a Mumbai-based entertainment editor associated with NDTV. Their published work centres on Celebrities, Entertainment and Film. The audience sits primarily in Asia. Abira Rao works as a entertainment editor with NDTV, based in Mumbai. Abira Rao is entertainment editor at NDTV, based in Mumbai. Virtual Publicist does not yet have enough specific music-coverage evidence to place this profile in a genre or opportunity Collection. The topics that recur across their output are Celebrities, Entertainment, Film, India and Lifestyle, which is what makes them relevant to artists working in those areas. Reach concentrates on Asia, which matters when timing a release or a tour announcement. Role: Entertainment Editor. Works at: NDTV. Based in: Mumbai, India, Asia. Campaign types: Press Feature. Lead with the story, not a generic introduction.Keep the email short and say in the first two lines why the subject fits Abira's coverage and the Asia market. Attach nothing on the first email — link the music and one page of context. Everything on this page comes from public professional sources and is re-checked when the record changes; no private details are published.
- Role
- Entertainment Editor
- Works at
- NDTV
- Based in
- Mumbai, India, Asia
- Campaign types
- Press Feature
- Territories
- Asia, India
- Languages
- English
Questions
About Abira Rao
Abira Rao works as entertainment editor and covers Celebrities, Entertainment, Film and India. Pitches that sit clearly inside that coverage are the ones worth sending.
Abira Rao is based in Mumbai, India, Asia. Location matters for timing, local angles and which releases are realistically relevant.
A professional contact route for Abira is stored in Virtual Publicist and available to members. Contact details are never published openly on this page.
Lead with the story, not a generic introduction.Keep the email short and say in the first two lines why the subject fits Abira's coverage and the Asia market. Attach nothing on the first email — link the music and one page of context.
Virtual Publicist lists 12 profiles with overlapping coverage, location or outlet type. See the similar profiles section on this page.
Profile information
Publicly sourced · AI enriched · Manually reviewed · Reviewed August 2026
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