Introducing the Ultimate Marketing Guide for Musicians! This comprehensive guidebook is designed to help you successfully market your music release using the Virtusl Publicist tool.
Marketing Your Music with AI is a new frontier , you’ll learn how to streamline your career growth and effectively connect with your audience. From identifying your market and optimizing your content to leveraging the power of outlets, playlists, and influencers, this guide covers what you need to know in order to create a buzz. build meaningful relationships with your fans.
Get ready to take your music career to the next level with the Ultimate Marketing Guide for Musicians and Virtual Publicist Music AI platform by your side. In this guide we will review the following elements that are essential for a musician to follow when releasing music.
As an artist, the excitement of creating new music is palpable. But, once the recording process is complete, it’s time to get your sound out to the world. That’s where music release campaigns come in. With the right strategy, you can create a buzz and connect with fans in meaningful ways.
From traditional PR and advertising to cutting-edge social media tactics, there are endless possibilities for promoting your latest release. In this article, we'll explore the various types of campaigns available to artists, and show you how to craft the perfect plan for sharing your music with the world using Virtual Publicist's AI-powered platform.
This type of campaign is focused on promoting the release of a single song or music video. The artist may use social media, email marketing, and other channels to build buzz and drive streams.
Similar to single-release campaigns, this type of campaign is focused on promoting the release of an entire album. The artist may use a variety of tactics to build anticipation and drive pre-orders, exclusive content, and traction on special offers.
Many artists promote their music releases by scheduling tours and concerts in support of the new music. Use social media, email marketing, and other communications channels to promote the tour and drive ticket sales.
Some artists collaborate with other artists or influencers to promote their music releases. For example, an artist may team up with a popular YouTube creator to create a music video or remix of a new song.
Many artists use social media to promote their music releases, including platforms like Instagram, Twitter, and TikTok. Build buzz and drive streams using hashtags, giveaways, and interactive content.
Email marketing can be an effective way to promote music releases, particularly for artists with a large email list of fans and subscribers. Use newsletters to send out updates, exclusive content, and special offers related to your music release.
Radio campaigns help promote a music releases, particularly in the case of singles. Work with a radio DJ’s, Hosts and producers to get the song played on the air.
Some artists work with publicists or PR firms to promote their music releases through press releases, interviews, and other media opportunities.
So, you completed your track and mastered it, but how many versions do you have to market with? Before you begin building your marketing map, make sure you have all the necessary versions of your mastered track. Using Virtual Publicist you get instant access to producers and mastering specialists and other technicians. These individuals in your network are fundamental to your professional entourage.
As a musician, there are key networks you need to create relationships with in order to advance your career. Some of these might be more useful after having mingled in the industry. But having grouped these personality types together, and identifying the order in which you need to work with them is perfect way to measure if you are progressing or not.
On the left-hand side of Virtual Publicist dashboard, you will find the smart list section. Title your list properly with the subgroup’s name and start collecting people from the roster. These are the wizards that make your music shine and your videos engage so make sure to find the right people by looking up their work once you have used Virtual Publicist to identify them.
Booking partners also known as agents or talent buyers are an essential elements of your growth as a musician. Although they might have certain requirements from your music exposure, building a solid relationship with them will allow you to know what is missing and adjust your objectives.
Virtual Publicist offers curated lists of these contacts titled and aggregated in relation to your rank as an artist. Be sure to inspect the requirements of these blogs so you send them the correct information the first time. Keep in mind these editors receive 100ds of emails per day and if you have not formatted your information properly it will without a doubt be ignored.
Creating content for fan engagement and press activation is a complex and ever-changing activity. When releasing music it is important to consider the story-line, branding direction & asset collection you have chosen, as this will ultimately influence the type of people you are bringing around your sound.
As an artist, your role is to know, understand, and create novel experiences by using your music and artistic abilities to project a story. You should think of the musician’s story-line as something that is divided into 3 levels.
In an age where there are thousands of new songs released every day, standing out from the crowd requires a sense of genuine connection with your listeners.
Sharing behind-the-scenes glimpses of your creative process, whether through social media posts or in-person events, can help build anticipation for your new release and create a sense of intimacy with your fans.
Look up influencers who are trending, see what is in the market and adapt your branding to push your new release
“music tribe,”. Crucial for promoting your new release, Indie artists in particular can benefit from cultivating a strong sense of community among their followers. Encouraging fan engagement through calls to action and celebrating the success stories of your most devoted supporters can help foster a sense of ownership and belonging within your music tribe.
Get onto networks like Twitter, Discord, Twitch, and even Instagram and make this the hub for your interactive content with fans. hold conversations, questions, get feedback and make your presence reverberate
In the digital age, utilizing social media and online platforms is essential for promoting your new release. Advertising through targeted campaigns on platforms like Facebook and Instagram can help reach potential fans, and utilizing email marketing to keep in touch with your subscriber list can also be effective. Don’t forget about the power of streaming services like Spotify and Apple Music, as well as online music distribution platforms, which can help get your music in front of new listeners.
Using the networks that are at your disposal, you need to build distribution groups where you know your music will be going and which audiences it will resonate to. Virtual Publicist is a crucial partner in identifying the right influencer’s to be reached out
Finally, don’t underestimate the value of traditional marketing tactics, like radio airplay and press coverage. Submitting your music to college radio stations and internet radio programs can help get your music heard by a new audience, and pitching your release to relevant media outlets can also be a useful way to build buzz. Consider seeking out the assistance of a virtual publicist, who can help you navigate the industry and make the most of your promotional efforts.
Radio Outreach is either done by building a relationship with hosts or DJ’s, or works on a submissions method to the station producer. The bigger the stations the more likely it will be a submission.
As an indie musician, marketing your new release can be a daunting task. With so many other tasks to attend to, such as keeping up with social media, email, and new technology, it’s easy to overlook the importance of creating a long-term relationship with outlet contacts. A crucial step, these contacts will be following you for a long time throughout your career and its best to build something solid early.
Outlets and playlists are groups that you can resubmit too regularly and have multiple publications to be featured. In an ideal world you will have multiple types of publications that are released in sync with your song being featured on playlists.
Choose the right distribution channels. Digital distribution has made it easier than ever to get your music out there, but it’s important to choose the right distributor for your needs. Options like CD Baby and Distrokid offer a range of services, including marketing and promotional tools. Once its out your going to what to publish on Spotify, Apple Music, Deezer, Soundcloud, Amazon Music, the works, these platforms don’t cost you money and each has a very distinct crowd of listeners.
Playlist Curators are essentially broadcast outlets that cater to specific groups of a platforms subscribers. Playlist get shuffled into the platforms algorithm and depending on the reach of your song will be drawn into the editorial class of playlist and the platform curated ones that are usually 5 – 15 x more popular than the ones that are privately curated.
Virtual Publicist creates a comprehensible database of these categories for you to choose from. Search, segment, save and start pitching your story n songs to the right individuals. To start off consider getting the lower hanging fruit and make your way towards the editors and submission entries. Most playlisters will ask for a submission of your song and will reject it based on merit. As a musician, you can always donate to support playlisters after all most of them do not make an income from there contribution to the community.
Radio is still a prevalent form of entertainment distribution in North America, particularly for indie artists. Not only does it provide a platform for musicians to gain prestige and reach, but being played on the radio also demonstrates that an artist’s music is available for mass consumption and has enough commercial appeal to be supported by advertising dollars. Radio play can differentiate an indie artist from the rest and help put them on the radar of industry professionals and listeners.
Despite the rise of streaming platforms, radio continues to play a significant role in new music discovery for consumers. In fact, radio represents approximately 50% of new music discovery in consumer habits. This means that radio DJs and talk show hosts have significant influence and can be important allies for indie artists as they create their marketing strategy. By building relationships with these taste-makers and getting their music played on the radio, indie artists can reach a wider audience and gain valuable exposure.
College radio stations can be a valuable resource for indie artists looking to get their music played on the radio. These independent channels often have a dedicated community of listeners and are responsible for campus news that affects thousands of students.
In key states like California, Ohio, Michigan, and Florida, college radio stations may even outperform regular radio stations. College radio stations often have key listening programs that provide opportunities for independent artists to gain exposure, such as during college sports games or parties. These stations can be a major influence in promoting indie artists, and are worth considering when crafting a marketing strategy.
Online radio has become an essential part of modern broadcasting entertainment, with over 60,000 stations available in North America. The popularity of podcasts, online radio, and smart speaker curation has exploded in recent years, with listener-ship increasing by an average of 41% in the post-pandemic world. This trend is expected to continue well into 2022, as radio becomes more tailored to individual and micro-communities.
For indie artists, online radio is an incredibly powerful medium to consider for several reasons. There are many different channels to choose from, and your music can be saved and shared across various digital platforms. Online radio also has a low barrier to entry compared to traditional radio, and it’s easier to create a multi-faceted show that includes both music and interviews. Online radio listeners are often very loyal to their favorite channels and have a higher conversion rate when it comes to supporting the artists they love.
Virtual Publicist has begun its climb to becoming the most comprehensive influencer database available for artists. Unlike a brand, musicians require a particular combination of of tags, audience and factors to make the right impact. Often times, an influencers value for musicians will come with their engagement factors rather than just the reach.
With Virtual Publicist the influencer market can be segmented by type, genre, and platform so that you can follow the group that is most relevent and integrate them toy our campaign in the most effective way.
Keep in mind that when working with influencers, it’s important to find individuals who align with your brand and are a good fit for your music. Also, influencer marketing is most effective when done authentically and with transparency, rather than just trying to buy influence.