Skip to main content

Pitching to Outlets and Managing Communications

Pitching-to-Outlets-and-Managing-Communications on virtual publicist

As an artist, launching a new song or album requires a strategic approach to marketing and PR outreach to maximize your reach. Utilizing the resources available through the Virtual Publicist application, such as the industry database, can greatly aid in the success of your campaign. After all, pitching to outlets is the quintessential step you need to take.

Building a list of contacts in the music industry is a crucial step in the process, including journalists, bloggers, music industry professionals, and fans. Once your list is built, it’s important to effectively pitch to outlets and manage communications to secure media coverage for your release. By using the Virtual Publicist Smart Lists, you can streamline this process by choosing the per-selected outlets matched to your profile.

In this guide, we will outline the best ways to personalize your pitch. Most importantly, how to time it correctly, provide compelling content, follow up, and manage communications effectively. The combination of these best practices will increase the chances of your music being considered by outlets and securing media coverage.

By following these guidelines, you can take control of your marketing and PR outreach campaign and ensure the success of your music release.

Personalize the subject and body:

  • When reaching out to outlets, make sure to personalize your pitch. Research the outlet and its target audience, and tailor your pitch to their specific interests.
  • Use the journalist’s name and mention any recent articles or pieces they have written that are related to your music.
  • This shows that you have taken the time to research and understand their work, which can increase the chances of your pitch being considered.

Timing the Message Properly:

  • Timing is crucial when pitching to outlets. Make sure to pitch at a time that is convenient for the journalist and allows them enough time to consider your pitch and write about it before your release date.
  • It’s also important to take into account any publication deadlines and aim to pitch well in advance especially for radio.

Use Compelling Content when pitching to outlets:

  • When pitching to outlets, provide them with compelling content that they can use to write about your music.
  • This could include a press release, an artist bio, photos, videos, audio tracks, and anything else that can help them better understand your music and story.

Follow-Up:

  • Following up with outlets after your initial pitch is important to ensure that your music is top of mind. However, it’s important to be mindful of the frequency and tone of your follow-ups.
  • Don’t be too persistent or aggressive, as this can be off-putting. Instead, follow up in a polite and professional manner and provide any additional information or content that may be of interest to the outlet.

Communication Management:

  • When managing communications, it’s important to have a system in place for tracking and responding to incoming messages. Utilize tools such as email filters, task management software, and spreadsheets to stay organized and respond to messages in a timely manner.
  • It’s also important to prioritize and respond to the most important messages first.

Summary of pitching to outlets and Managing Communications

Personalizing your pitch, timing it correctly, providing compelling content, following up, and managing communications effectively will help drastically increase your response rate. Utilizing Virtual Publicist can help streamline this process and make it easier for you to manage who comes next.

Control everything from your private inbox. You will have the ability to scan, trace and monitor responses to adjust where need be.