Editorial lists are the most important elements Virtual Publicist offers artists to streamline your communications. By compiling the most relevant media contacts all in one place Virtual Publicist suggests groups of contacts to reach for the development of your media strategy.
Each editorial list is composed of a specific grouping of contact types and is ranked based on their reach, influence, and seniority in the industry. For example, a list with senior editors will not have a blog editor that gets 500 views per month. Rather, the group of lower-tiered blogs will be grouped together, so that you can receive a wider reach, with niche viewership. Or if you want to aim for the big guns, you can find them all in one place.
Using Editorial lists:
- Select an editorial playlist from the featured ones on the dashboard, or search for the tags you are looking for in the Editorial List section
- The list will show you the individual contacts be it the editor or the company itself that has a specific email address to submit your music or press story
- Using the toggle in the top left corner you can select all of them or select individual contacts to reach out too
- Keep in mind that mass emails are not always as successful in their delivery as individual ones.
- Personalizing an email is key for receiving a response, find out more about personalizing your message {here}
Types Editorial lists
- Indie community: Blogs & Journalists that are from the music community rather than large publishing institutions.
- Youtubers: A selection of Youtubers. Reaction video makers, and influencers who can help you on your journey.
- multi-platform marketers: A list of influencers or creators that have strong viewership on multiple platforms.
- Streamers and curators: These are a catalog of Spotify curators that have their own playlists, which can have multiple genres in one.
- Venues from your favorite cities: A selection of venues that are in your city and offer live performances for musicians
- Radio Groups: Radio stations that are both on-air and online who are perfect to broadcast your new song. These include internet and college radio stations as well.
- Labels: This list compiles a series of labels that make the same kind of music as you do and are ready to accept artists at your level.
- Editors: Editors are the leaders of a publication or magazine, they are essential to build a relationship with both via email and their socials.
- Managers: Managers are what scale you to the next level of your career, as you progress your music, style, and fanbase connecting with a manager will open the doors to larger bookings, and contracts with key labels and agencies
- A&R: Artist and repertoire managers are agents that recruit artists to join labels and booking agencies and will allow your career to reach the next level.
Strategy for artists:
In the ideal scenario an artist needs the following types of press and media in order to scale their career
- Press and interviews: this will give your profile the right kind of reputation and will make sure your name comes up on search engines
- Playlists and Curators: once a song is released the first threshold it should cross is to be featured on playlists found on streaming platforms, this gives your music a recognizable hook and reach a wider audience that is beyond social media ads
- Radio Play: radio play gives your music a national reach and allows it to cross over states and regions. Growing on this outlet allows the radio play to evolve into interviews once you target the radio stations on which you performed best.
- Influencer campaigns: as your song grows in authority, initiate the creation of collaborative content to have your music trigger a potential viral audience. Influencers are a great way to bring in niche viewers and aggregate a bigger audience
- Editors: once the above routine of outreach is successful it is now time to get on the bigger channels, these will grant you top-tier prestige and allows you to scale to the agents, bookers and labels so your name can join the ranks of the stars