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How to  Build Your Contact Lists when Releasing a Song

How-to-Build-Your-Contact-Lists-when-Releasing-a-Song on Virtual publicist

Music releases are a crucial moment for artists, and a well-executed marketing and PR outreach campaign requires you to strategically build build your contact lists. This proper organization can make all the difference in releasing a song, building a following, and engaging the right outlets. As a musician, it’s important to choose the right channels to address in order to maximize your reach and get your music in front of the right people.

Utilizing the industry database provided by Virtual Publicist can be a valuable resource in identifying these channels. In the music industry there are many types of outlets including; journalists, bloggers, music industry professionals, and radio.

Let’s explore the best way to choose the channels you need to address to maximize your exposure. By understanding the significance of each contact type and carefully targeting your outreach, you can take control of your marketing and PR efforts and ensure the success of your music release.

How to Organize Your Smart List

When you get down to it, managing a career is all about managing communications between you and the industry.

With Virtual Publicist, artists get a simple way to organize their channels and get their message to the right people.

With an AI that tracks your stats as a musician and curates a selection of contacts, you can personalize your network to fit your objectives. 

Smart lists allow you to get notifications, automate sends, and schedule replies to never miss a beat.

Creating a Smart list 

  1. On the left-hand side of the dashboard, there is a + sign next to your lists
  2. Give your Smart list a representative title,
    •  make sure it includes key info like area, type, and genre of the outlet you are compiling
  3. You can message different people in the same list at different times or you can message all of them with 1 personalized message.
    • For the overall management of your campaign, It is best to organize smaller lists than mix lists, you’re going to need to message at an ad-hock time
  4. From there you can prepare an email with the AI copywriter, and start your outreach campaign.

Choosing the Right Music Industry Professionals For Your Campaign

This includes record labels, music publishers, music managers, and booking agents. These professionals play a crucial role in the success of an artist’s career. Record labels have the ability to distribute your music to a wider audience and help secure bookings for performances.

Music publishers can help you secure licensing deals for your music to be used in film, TV, and commercials. Music managers can provide you with strategic guidance and support in the music industry. Booking agents can secure performance opportunities for you and help you tour.

Building strong relationships with these professionals can open up new opportunities and help you reach a wider audience.

Music Journalists and Bloggers: 

Music journalists and bloggers can provide valuable media coverage and help increase your visibility. Reach out to journalists who cover your genre and have a large following.

Provide them with your music and background information, and engage with them on social media. Building strong relationships with journalists and bloggers can lead to more media coverage, which can help increase your exposure and reach a larger audience.

Radio Stations:

 Radio airplay can help you reach a wider audience and increase your exposure. Reach out to local, regional, and national radio stations and provide them with your music and background information.

Offer exclusive tracks, interviews, or behind-the-scenes footage to help them engage with your music and increase the chances of getting your music played on air. Building strong relationships with radio stations can help you secure more airplay and reach a larger audience.

Social Media Influencers:

Social media influencers can help you reach a large and engaged audience, who may not have heard of your music before. Reach out to social media personalities with a large following in your genre and provide them with your music and background information.

Engage with them on social media and offer exclusive content, such as early access to new music or behind-the-scenes footage. Building strong relationships with social media influencers can help you reach a large and engaged audience and increase your exposure.

Building relationships with these five contact types can help you reach a wider audience, increase your exposure, and secure new opportunities in the music industry.

Utilize the industry database offered by Virtual Publicist to streamline the process of building your contact list.