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Empowering Independents to Own Their Narrative

Tracking down the right contact in the entertainment industry can be like finding a needle in a haystack. Virtual Publicist is the only portal to provide instant access to the industry’s most coveted blackbooks.

The Vision Behind the Platform

Virtual Publicist was born from a simple belief: every Independent artist  deserves the chance to be seen, heard, and reach their fan base, regardless of connections or resources.

Co-founders Raffi Keuhnelian and Anto Dotcom bring over 15 years of experience in music PR. They’ve helped shape the breakouts of top-tier artists and influencers, from Beyonce to Paris Hilton, leveraging their partnerships with Google and Meta, and their connections with the most influential media outlets, advertisers, and festivals. They’ve witnessed firsthand how the right publicity and promotion can transform an artist’s career — and how the lack of access to these tools can limit incredible talent.

With the advent of AI, the founders knew it was the technology they’d been waiting for to create a platform that would democratize  their industry connections and knowledge for the independent Creator Economy.

“We built Virtual Publicist to give every artist — no matter where they start — the chance to reach their full potential.”

Built by Pros, Made for Rising Stars

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Our Mission

To accelerate music promotion for the next generation by giving independent artists AI-powered tools that deliver in the evolving Creator Economy.

Accessibility

Access is everything. With the industry’s most up-to-date contacts database at your fingertips, what was once an exclusive blackbook becomes a torrent of opportunities for independent artists.

Innovation

We’re not just building software — we’re pioneering the next generation of music promotion.

Equity

We give you the tools and control to shape your journey—from your first release to topping the charts, empowering you to own your future as an independent.

Launch Your Breakthrough Moment

Join the creators already turning connections into career wins with Virtual Publicist.

No credit card required for starters.