Introduction:
Starting a new campaign on Virtual Publicist allows artists to promote their music to industry professionals, including playlist curators, blogs, and media contacts. This guide will walk you through the steps to create a successful campaign and maximize your reach.
Process Description:
The campaign creation process helps you connect with the right audience by targeting specific genres, locations, and industry contacts. It streamlines your outreach, making it easy to launch and track promotional efforts.
Prerequisites:
Before starting a campaign, ensure you have:
A completed artist profile with a bio, Spotify link, and social media accounts.
A clear objective for your campaign (e.g., playlist placement, media coverage, concert booking).
Your music links and promotional materials ready for inclusion.
Gathering Materials/Resources:
To create a compelling campaign, prepare the following:
- Your music links (Spotify, YouTube, SoundCloud, etc.).
- A well-crafted artist bio and press release (if applicable).
- Any promotional assets (cover art, music videos, EPK).
Step-by-Step Instructions:
Step 1: Access Your Dashboard
- Log into Virtual Publicist.
- Click “Start New Campaign” to begin.
Step 2: Select a Campaign Type
Choose the campaign that aligns with your promotional goals:
- Promote a New Song
- Blog Placement
- Playlist Placement
- Social Media Campaign
- Radio Airplay
- TV Appearance
- Concert Booking
- Promote a New Concert
Step 3: Choose Your Target Audience
- Add the music genre that fits your style.
- Choose target countries and cities to reach the right audience.
Step 4: Manage Suggested Contacts
- Enable Updated Profile to get AI-suggested contacts based on your genre and location.
- Remove contacts that don’t align with your campaign goals.
Step 5: Add More Info
- Use the More Info section to highlight unique aspects of your campaign.
- Add any important links or additional details.
Step 6: Compose & Send
- Review the auto-generated email tailored for your campaign.
- Make edits if needed to personalize your message.
- Click Send, and your campaign is live!
Tips & Best Practices:
✔ Personalize your email to improve engagement rates.
✔ Choose the right contacts to maximize your chances of a response.
✔ Follow up with contacts who don’t respond initially.
✔ Monitor your campaign metrics to track success and adjust as needed.
Next Steps:
- Track your campaign’s progress in the dashboard.
- Engage with responses from industry professionals.
- Start a follow-up campaign if needed.
Additional Information:
- Free users can launch up to 10 campaigns with their tokens.
- Pro users get unlimited campaigns and advanced targeting features.
- Learn more in our Knowledge Base.
Disclaimer:
This guide provides general steps for launching campaigns on Virtual Publicist. Results may vary based on individual outreach strategies and industry engagement. For additional support, visit Support.
